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  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme
  • Recap: Museum Of Extreme

Recap: Museum Of Extreme

Posted by CHRIS on November 06, 2013 at 02:03 PM

The Museum of Extreme was born to bring Killer Loop’s new positioning to life: Designed to Capture the Extreme. Killer Loop supplies and celebrates the new generation of passionate and authentic film-makers and photographers.

Innovation, authenticity and passion, a desire to break new ground and a fervor for boardsports - these values have throughout characterized the story of the brand since 1989. The new collection is developing a product designed for professionals who work in extreme situations: film-makers and photographers as well as new sports heroes.

On October 1st, the Killer Loop Crew started its two-week road trip across Europe from Umeå to Stockholm, Berlin, Barcelona and Milano. Two of the the world’s most loved and respected action sports photographers - Daniel Mansson and Alessandro Belluscio - constituted with their stunning work the core of this interactive event. A Kinect projection allowed to immerse yourself in the emotion, passion and struggle of capturing the extreme like the photographers did and gives an idea of their adventurous lifestyle.

Each city's event was teased with a flash local guerrilla campaign, blurring the lines between art and adventure.

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